UXHK

2016

11 & 12 March 2016

Speakers :  Scott Berkun, Annette Priest, Joe Leech, Donna Spencer, Jay Rogers

User Experience Hong Kong (UXHK) is a learning event dedicated to bringing all product and service design disciplines together, from research, marketing, design, technology and the business to name a few, who are interested and passionate about designing great experiences for people and business for a better world for all.

Workshops : Choose workshops to brush up your UX skills.

Get Connected : Network with the invited speakers and with the local Asian UX community.

Stay Updated : Follow our online channels to stay in the loop. 

Program : 

• Day 1 – Presentations & Conversations
• Day 2 – Half day workshops

Day 1 – Presentations & Conversations 

1:00p.m. - Registration Opens at Reception

2:00p.m. - Welcome & Presentations

The Myths of Innovation

SCOTT BERKUN
Most of what we know about how innovation happens is wrong. Based on the bestselling book, Berkun will revise your understanding of how ideas change the world, and how to get past the legends and myths that dominate tech culture about invention, progress and more.

Information architecture: Just the essentials

DONNA SPENCER
Cover the essential aspects of Information Architecture and how classification and categorization work in our brain and why it matters.

Designing with science without losing the magic

JOE LEECH
Show how science, stories, business understanding, data, numbers and psychology can all be used together to make your designs better and to get good design done.

Managing UX

ANNETTE PRIEST
Features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this conversation is geared toward managers, UX practitioners attending this can learn what their managers need to know to be effective.

An Agile UX Playbook

JAY ROGERS
Looks at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals: to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology.

Panel

Driving Design Thinking In Organizations

The rapidly changing landscape brought on by disruptive business models and technologies presents a great challenge for many organizations. There is ever greater pressure to stand out through delivering well-crafted, differentiated customer experiences.

There are many buzz words being used in the industry today. Everyone is talking about being more customer-centric and more innovative to drive organizational transformation through digital disruption. The application of design thinking can be the catalyst to bring about a real shift in organizational culture and ways of solving problems.

With the representation of clients across diverse business, the panel session will take a look at the maturity of UX in the Hong Kong market, the organizations that are implementing it and the challenges they face in driving this transformation. Additional factors that will be explored are –

• Theory versus practical scenario
• Balancing multi-disciplines
• Organizational readiness
• Challenges from client’s perspective

6:00p.m. - Drinks, Fun, Networking

8:00p.m. - End of Day 1

Day 2 – Half-day Workshops

(AM) Workshop 1 - Information architecture: Just the essentials

Information architecture: Just the essentials

DONNA SPENCER
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes?

In this workshop, we’ll take a look at how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success.

You will learn:

• A different point of view on design leadership, and ready to build, motivate, grow and keep design teams happy
• Understanding of the traits of an effective design team
• Tips and techniques on how to hire, motivate and keep design teams happy
• Methods and tools (and a bit of science) to assess your team’s skill set, create development plans and support performance.

(AM) Workshop 2 - The value of stand alone Discovery projects

Designing user interfaces using psychological principles

JOE LEECH
Ever been handed a project or had someone come to you with an idea that immediately made you think – “This is probably a waste of time.” What if, instead of taking on the project, you first spent a short period of time investigating the merit of the idea?

This workshop is a mix of illustrative stories about projects that were stopped, much to the relief to the businesses, as well as practical advice for helping you find out if that idea is any good. What if spending $20,000 to make that early decision meant avoiding spending millions to build something no one would want enough to justify the money, time, and effort?

After attending this workshop you will be familiar with how to promote this approach internally to your company and externally to clients, how to structure a good Discovery project, and how deliver results that build confidence in making a go or no-go decision.

You will learn to:

• Understand how to determine if a stand-alone Discovery project makes sense
• Persuade others – your project team, your company, your clients – about the merits of a stand-alone Discovery project
• Structure and how to carry out a stand-alone Discovery project
• Deliver the good news and the bad news.

(PM) Workshop 3 - Managing UX

Managing UX

SUSAN WOLFE
Managing UX is unlike managing other functions in business. This workshop features practical and applied advice tailored for managers who understand business but don’t necessarily come from UX or design backgrounds. Although this session is geared toward managers, UX practitioners attending this session can learn what their managers need to know to be effective.

This workshop helps managers:

• Better understand their UX teams
• Get the resources UX needs to be successful
• Approach UX holistically and strategically to solve the right problems
• Learn how to promote UX services, accomplishments, etc. throughout the organization
• Secure and maintain adequate funding to grow the competency in the company & culture – creating harmony and prosperity

After attending this workshop you will:

• What UX is, how it works, and the special needs that UX staff often has
• How managing UX is different from managing other business teams or functions
• How to better understand your teams
• How to get resources you need for UX to be successful
• How to get and keep funding to grow UX

(PM) Workshop 4 - An Agile UX Playbook

Managing UX

JAY ROGERS
This takes a look at lean UX facilitation activities that are run with the development team and product owner to bring them along on the design-thinking journey. The activities have explicit and implicit goals – to drive the project forward of course, but more importantly to shift team thinking toward empathy and value, and away from preoccupation with features and technology. The workshop is designed around discussion of the activities so that we get a chance to discuss common problems and approaches.

We will work through:

• Lean UX prioritization- getting to just enough, just in time, without losing the big picture
• Reframing – activities that explode your assumptions and encourage connection
• Prototyping – getting everyone involved in design
• Validating – lean, and with the team

We aim to provide experience of the activities and guidance & coaching on performing them yourself.

Speakers

Scott Berkun

Twitter: @berkun

Berkun is the bestselling author of six books, including The Myths of Innovation, Confessions of A Public Speaker and The Year Without Pants. His work as a writer and public speaker has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, National Public Radio, and other media. He was the co-host of the CNBC series The Business Of Innovation, and blogs for Harvard Business and BusinessWeek. His popular and polymathic blog is at scottberkun.com and he tweets at @berkun.

Annette Priest

Twitter: @AnnettePriest

Annette designs the future and shapes new UX researchers and designers. She nurtures change at non-profits and helps international corporations to create compelling experiences for web and mobile technologies. Her analysis has been featured in National Geographic Traveler and InfoWorld. She is a frequent speaker at business, technology and design conferences around the world.

Joe Leech

Twitter: @mrjoe

Joe is the author of the book Psychology of Designers. He sometimes writes for Smashing Magazine, Net Magazine and others about how to use psychology to improve the user experience. A recovering neuroscientist, and for a time as an elementary school teacher, Joe started his UX career 12 years ago and he has worked with organisations like Disney, eBay, Glenfiddich and Marriott.

Donna Spencer

Twitter: @maadonna

Donna’s a user experience designer, conference organiser and budding fashion designer. She loves working on all aspects from strategy to implementation, no matter what she’s designing. She’s a regular conference speaker and article author; and has written three books – on card sorting, web writing, and information architecture.

Jay Rogers

Twitter: @jbrogers

Jay has worked in agile software teams as UX architect, manager, and designer for over 10 years and has orbited the “agile design” problem from many perspectives. He is currently working at Australian software company Atlassian and contributing to and teaching the Agile UX Playbook, a discrete set of facilitated activities that lead teams to a shared understanding. Jay founded the Sydney chapter of the Interaction Design Association and co-invented “UX Cabaret” in Sydney in 2010. Jay likes people. A lot.

Panellists

Andrew Green 

JobsDB.com

Daniel Segal

Li & Fung

Alyssa Tam

AIA

Andrew Massey

Lane Crawford