UXHK

2018

9 & 10 March 2018

Speakers :  Alberta Soranzo, Matthew Oliphant, Susan Wolfe, Chris Marmo

Company : Lloyds Banking Group, Studio VO, PaperGiant

User Experience Hong Kong (UXHK) is a learning event dedicated to bringing all product and service design disciplines together, from research, marketing, design, technology and the business to name a few, who are interested and passionate about designing great experiences for people and business for a better world for all.

Workshops : Choose workshops to brush up your UX skills.

Get Connected : Network with the invited speakers and with the local Asian UX community.

Stay Updated : Follow our online channels to stay in the loop. 

Program : 

• Day 1 – Presentations & Conversations
• Day 2 – Half day workshops

Day 1 – Presentations & Conversations 

1:00p.m. - Registration Opens at Reception

2:00p.m. - Welcome & Presentations

More than words – how language shapes environments we create

ALBERTA SORANZ
The words we use are an expression of how we think and contribute to shaping the relationships we form and the culture around us. When we join an organization and adopt its language patterns, without questioning whether they are reflective of the values we want to promote, we can become agents of oppression rather than empowerment. This session will look at how we can affect our professional environment through intentional communication design, and how that, in turn, drives performance and fosters meaning in the work we do.

Make with Love

MATTHEW OLIPHANT
There’s a balance to be had between making a better living for yourself and making a better life for others. No single answer is out there, but there is a good, core set of questions that can help identify projects which have the capability of increasing dignity and reducing suffering for people. This talk will attempt to persuade you that it’s worth looking at the work you do through the lens of love.

Make Me Think

SUSAN WOLFE
When Steve Krug’s book “Don’t Make Me Think” was first released in 2000, Susan Wolfe’s immediate reaction was – that’s the book I wish I had written. The premise and hence book title, is that, as designers, our goal is to let people focus on achieving their goals, not using tools. In other words, people shouldn’t have to think about how their tools work – they should just be able to get their tasks done. The book’s common sense approach and simple UI design principles were exactly what Susan had been doing and preaching to her clients. Today she spends most of her time teaching others how to practice UX which is much broader than just UI. People are hoping for a simple set of steps or a formula, but the holistic nature of UX means that it doesn’t work that way. As UX designers, we need to think! In this talk, Susan will share what her students are coming to internalize as the new maxims, or rules to live by.

Ethics of Design

CHRIS MARMO
Many designers enter the industry for altruistic reasons – they want to do good work, and make a difference. Beyond choosing an industry or organisation that aligns with our personal values, what does it mean to be an ethical designer? Chris will aim to answer the questions:

• What does it mean to do ethical work?
• What do we need to be aware of so that we can better talk on behalf of others?
• What compromises are we willing to make, and why?

6:00p.m. - Drinks, Fun, Networking

8:00p.m. - End of Day 1

Day 2 – Half-day Workshops

(AM) Workshop 1 - Building Your UX Maturity Roadmap

Information architecture: Just the essentials

ALBERTA SORANZ
Learn the essential aspects of Information Architecture (IA). No filler, no fluff, just pure IA:

• How classification and categorisation work in our brain and why it matters
• How to identify potential organisation methods for your content
• When organisation schemes such as geography, task, audience and subject work best (and tricks to make them work)
• How to actually come up with an information architecture and test it

This won’t be a dry, theoretical workshop. We’ll talk and play some games. You’ll go away with a better understanding of the essentials of information architecture, techniques to use on your next project and a comprehensive list of resources for follow-up reading.

After attending this workshop you will:

• Understand how categories work in the real world
• Know when to choose organisation schemes like topic, audience and task
• Be able to test your information architecture ideas
• Explain to others why you have made your IA decisions
• Get tons of little tips you can use in your next project

(AM) Workshop 2 - Designing user interfaces using psychological principles

Designing user interfaces using psychological principles

MATTHEW OLIPHANT
Learn the psychological principles behind how our brain makes sense of the world and apply that to user interface design. A practical, hands on way to understand how the human brain works and apply that knowledge to User Experience design. Joe is a trained and experienced teacher so participants should expect to be sketching, designing and applying the psychology from the very start.

(PM) Workshop 3 - Designing for social impact

Managing UX

ANNETTE PRIEST
Design is being increasingly applied to “wicked problems” – problems that, because of numerous and complex interdependencies, are difficult (if not impossible) to solve (think homelessness, obesity, etc.).

While helpful, applying “standard” human-centered design strategies to address such problems tend to fall far short of the mark. Why is this? What is it about wicked problems that make human-centered design inadequate in and of itself?

As designers, we’re well positioned to make a meaningful difference in the world, and we want to do it well.

This workshop starts by exploring common characteristics of these types of problems and the implications for projects to support them.

You will learn:

• To explore how conventional approaches to human-centered design need to be questioned, altered and extended to be most impactful for wicked problems
• To participate in questioning our tried and true methods and will experience examples of what such alterations and extensions mean.
• To get a sense of some important considerations for how to be more effective when designing for social impact.

(PM) Workshop 4 - Introduction to Design Research

CHRIS MARMO
Design Research uses ethnography to help designers study the ways we make sense of ourselves, each other and the ways in which we live, work and play. It helps designers understand the why and how of human behaviour, and gives us the tools to communicate that understanding to others.

This workshop will introduce you to ethnographic research methods, the principles that guide an ethnographic approach and will show you practical ways of applying these methods on your projects.

You will learn:

• The basics of ethnography and how it is used
• Research methods and their connection to design
• How to apply research methods on a design project
• How to use ethnographic data to tell stories within your organisation and make a case for change.

Speakers